The vision

We want people everywhere to thrive, not just survive. We want to make life easier, not only with technology, but by reducing the strain we put on the natural world; to bring back forests, rivers and rain.

We want a world where humanity thinks beyond itself. We want health and happiness for all, extending this wish to the animals and plants with whom we share everything around us.

We’ll play our part by helping you facilitate better choices. 

Why do we specialise in the vegan space?

We focus on companies with vegan/plant-based products because we want to have the maximum impact on the future, and that’s where it’s at.

But we don’t discriminate. In fact if your business is not explicitly vegan but does no harm in the ways we care about, please get in touch.

Movements we love


The positive term for ‘decentralisation’ and ‘slowbalisation,’ localisation is stronger regional communities and economies. The future is in global information trade, but local physical trade. If our heads are going to be in the clouds, our feet should also be on the ground.


Localisation helps here, but we need a culture of less wasting, and where we see our interests as aligned with nature and see ourselves as a part of the world. 


This movement will end ideology in politics. It will end regional disputes. It means we understand and respect each other, despite differences. It can happen in two ways, we’ll learn the hard way, or avoid hard lessons by quickly growing out of the failed toxic individualism of the 20th century.

Core values

We are empathetic

We recognise the humanity and underlying goodness of all people, regardless of their lifestyles.

We are positive

We seek uplifting of all people everywhere, but not by ignoring hard truths.

We seek to heal and unite

We’ll never use polarising strategies to raise one group at the expense of another.

The team

Alistair Dark

Ali Dark

Myth is the baby of Alistair Dark, a Brisbane-based brand strategist.

Alistair started his journey as a web designer, helping small businesses get up and running. He soon realised that most businesses did not pause to dive into their and their customers’ motivations, and that this was reducing the effectiveness of his sites, not to mention increasing the length and cost of projects. At this stage he didn’t yet know the thing that was missing was a well defined ‘brand,’ and went on a bit of a quest to find a solution to this problem.

This involved studying Bachelor of Fine Arts in Interactive and Visual Communication, which touched on design thinking and was great for design methodology, but didn’t really convince Alistair that there was a solution.

It wasn’t until a few years after graduating that Alistair stumbled across the Futur on Youtube, and he quickly realised the missing link had been found. He studied with the Futur for six months, practiced their Core Discovery brand strategy workshopping and design techniques. His journey had brought him full circle and he felt fully empowered to help companies change the world.